What the heck is programmatic buying? And why it’s good for your wallet.

Programmatic media buying icons

Internet marketing, like most other types of marketing is about pairing the right offers with the right audiences. Over the years this is something human beings have gotten exceptionally good at.

But - we’ve been getting a whole lot better. Marketing automation has been growing since the early 2000’s but last year it accounted for almost ¼ of all marketing revenue worldwide. It’s safe to say this trend is no longer simply ‘emerging’ – but is rapidly picking up steam.

Get specific. Crazy specific.

Would you like to only target your new textbook sharing app at 21 year old German students browsing from their laptops at 8PM in the evening? Done. Do you want to compare that performance again 19-25 year old graduate students in Japan during the afternoon? Do it. Programmatic media buying means that you can make your campaigns as granular and targeted as you’d like.

Maximize revenues and profits for everyone involved. (Including the target audience!)

The entire goal of programmatic advertising is that sales are maximized for the advertiser, payouts maximized to the publisher and relevant ads are delivered to the end user actually browsing the web. Not only does everyone win, but everyone wins with the BEST possible outcomes.

Data means things only gets better.

The key to all of this is data - and lots of it. The more information a platform has the more sophisticated and reliable its decisions are. In other words – it gets smarter as time goes on. The best gets better and the happy get happier.

Where does AdSurge come in?

We’re working on a few unique ideas that are on the horizon to not only leverage the power of programmatic advertising, but also the idea of competition within certain verticals. Stay tuned for any future announcements but in the meantime – here are some other resources on this fascinating topic:

Further Reading

10 Things You Need to Know About Programmatic Buying

Programattic Advertising Explained