WAIT. THEY DID WHAT!?
In a move that shocked many - popular ad blocking service Adblock Plus has decided to start selling ads through its own marketplace.
Yes you read that correctly. A service designed to stop ads - is now selling ads.
The move was announced earlier this week and is sending shock waves through the internet advertising community. The idea is that certain ads will be 'white listed' and be allowed to display on publisher pages.
WHAT DOES THIS MEAN FOR EVERYONE ELSE?
These ads will be 'less intrusive' and vetted by the Adblock Plus team. However, this raises some very important questions.
1) Will web users switch to a different ad blocker to receive an ad free experience?
2) How will other ad blockers react to this news, will they change their offerings as well?
3) How will Adblock determine which ads are a fit or not? (Some more information on that here)
4) Will this mean that certain advertisers will possess a competitive advantage over others? How will this be policed? How will it shake up the advertising landscape?
All these questions and more will be answered over the next few months - but it is definitely an interesting time to be an internet marketer.
The AdSurge Team